Meet the people behind First Plug

The First Plug team sharing a lunch.
The First Plug team at the recreational outing of May 2026.

+3000

+3000

DELIVERED EQUIPMENT

EQUIPMENT

DELIVERED

+1700

+1700

EQUIPPED COLLABORATORS

COLLABORATORS

EQUIPPED

+170

+170

COUNTRIES WE SHIP TO

COUNTRIES TO

WHICH WE SHIP

Our founders

Those who dreamed of First Plug

Matías Lerner

CCO & Co-founder

Santiago Sucari

CEO & Co-founder

Ezequiel Lerner

COO & Co-founder

Matías Lerner

CCO & Co-founder

Santiago Sucari

CEO & Co-founder

Ezequiel Lerner

COO & Co-founder

Matías Lerner

CCO & Co-founder

Santiago Sucari

CEO & Co-founder

Ezequiel Lerner

COO & Co-founder

First Plug was born from a list of problems written on a napkin

When Matías, Santiago, and Ezequiel (two brothers and their cousin) were selling hardware to companies in Argentina, the pandemic changed everything. Remote work exploded overnight and they saw firsthand, in their own clients, the chaos it generated: employees in different cities and countries, with no clear processes to equip them, no visibility of their assets, and no one to call when something failed.

In one of those meetings, Matías grabbed a napkin and started to write down every problem they saw and could solve. That's when they understood that they had to build the solution that the market needed and decided to found First Plug.

Today we are a bootstrapped startup based in Argentina, with our own operations in LATAM and a presence in more than 170 countries, with a service that covers the entire lifecycle of your team's hardware. And we are still the same: a small, agile team with founders who get involved in every account.

Today we are a bootstrapped startup based in Argentina, with our own operations in LATAM and a presence in more than 170 countries, with a service that covers the entire lifecycle of your team's hardware. And we are still the same: a small, agile team with founders who get involved in every account.

Timeline

Step by step, listening to our customers

We know the challenges of the home office. We grew by identifying new needs even before our clients could name them.

Artifact

Tech hardware import company in Buenos Aires.

2020

We founded First Plug upon detecting a real problem among our clients: Equipment and international logistics

2024

Demand led us to operate in +170 countries with more than 100 clients + Our own operations in Latam Client platform

2026

Our clients needed to manage devices remotely. We incorporated MDM. We continue to expand our team

Hybrid work

Office in Buenos Aires

Team events and outings

Pet-friendly

Customer always first

Trainings

Flexible working hours

Team building

Culture & Values

This is who we are

Everything that goes into a successful delivery

Young, ambitious, and with a lot of autonomy. The kind of place where everyone knows what is going on and no one expects someone else to solve the problem.

What defines us as a team

Grounded ambition.

We think big but execute in detail.

The extra mile isn't asked for, it's given freely.

A real sense of urgency.

If something matters to the customer, it matters to us now.

Team before individual.

Our achievements are collective.

What defines us as a team

Grounded ambition.

We think big but execute in detail.

The extra mile isn't asked for, it's given freely.

A real sense of urgency.

If something matters to the customer, it matters to us now.

Team before individual.

Our achievements are collective.

What defines us as a team

Grounded ambition.

We think big but execute in detail.

The extra mile isn't asked for, it's given freely.

A real sense of urgency.

If something matters to the customer, it matters to us now.

Team before individual.

Our achievements are collective.

What we look for in those who join

People who are easy to work with.

Perspectives different from our own.

That they know something we don't know yet.

And that when a customer needs something, they don't expect someone else to solve it.

What we look for in those who join

People who are easy to work with.

Perspectives different from our own.

That they know something we don't know yet.

And that when a customer needs something, they don't expect someone else to solve it.

What we look for in those who join

People who are easy to work with.

Perspectives different from our own.

That they know something we don't know yet.

And that when a customer needs something, they don't expect someone else to solve it.

Ready to take the next step?

G2 logo.
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Ready to take the next step?

G2 logo.
""

Ready to take the next step?

G2 logo.
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