Scaling a remote team in LATAM has a side that no one anticipates when they start hiring: at some point, hardware management stops working.
First it was a spreadsheet. Then it was emails. Then it was someone from IT resolving onboardings at the last minute, recovering equipment with no process and without knowing exactly what devices the company has or where they are.
When that moment arrives, companies start looking for a hardware management partner. And in that process, Deel IT almost always appears: it has a lot of presence, a recognized name, and a proposal that sounds complete. But brand recognition is not the same as a fit for your operation. Especially if your team is in LATAM.
This article compares Deel IT and First Plug across the three axes that really matter: regional coverage, pricing structure, and type of relationship. All three change depending on where your company is today.
Remote hardware management: The set of processes covering the procurement, configuration, delivery, support, inventory, and recovery of devices in distributed teams. In LATAM, logistical complexity means that the provider you choose has a direct impact on actual times and costs. |
Who is who
Deel IT
It is the hardware management module of Deel, the global HR and payroll platform. It was born from the acquisition of Hofy, a leader in device delivery, whose infrastructure was integrated into Deel to create an end-to-end IT service available in 130 countries.
It is a solution designed for companies that already use Deel for payroll or EOR and want to also centralize hardware management on the same platform.
First Plug
It is a company exclusively specialized in hardware management for remote teams, with a focus on LATAM. It manages the procurement, setup, delivery, support, and offboarding of devices for over 100 companies in +170 countries, with its own operations in the region and an official Apple Reseller in Argentina.

The three questions that determine which one is right for you
1. Where is your team really located?
Deel IT operates in 130 countries. But "operating in a country" doesn't always mean the same thing: in some markets coverage is direct, in others it depends on local partners or outsourced logistics.
For companies with teams in Europe or the United States, Deel IT is a solid choice. For companies with teams concentrated in Argentina, Colombia, Mexico, Brazil, Chile, or Peru, the relevant question is: how deep is that coverage in the region?
First Plug has its own operations in LATAM. It is not an intermediary and does not work with subcontracted partners: it directly manages logistics in each country, with real knowledge of how customs, delivery times, and local suppliers work. This difference is noticeable in actual times and in how problems are resolved when something goes wrong.
The key question: Does your provider have real operations in the countries where your team is located, or do they rely on third parties to get there? |
2. How much are you really paying?
Deel IT has a tiered pricing structure that is worth understanding before making a commitment.
The base plan includes essential inventory features at no additional cost per device. But to access full lifecycle management — configuration, support, retrieval, replacement — the price starts at USD 37 per device per month, and includes pre-configuration, enrollment, recovery, offboarding, 24/7 support, and repairs.
For a company with 50 active devices, that is USD 1,850 per month just for management, not counting the hardware or the platform's base plan. In addition, enterprise users warn that add-ons pile up and that the FX spread is not always transparent.
First Plug does not charge a monthly fee per device on top of the hardware. The pricing model is oriented toward actual operations: quotation, delivery, and management without additional subscription tiers that scale with headcount.
The key question: Do you know how much you will really pay when your team grows from 30 to 100 people? |
3. Do you want a platform or a team?
This is perhaps the hardest difference to quantify, but the one that is most noticeable on a daily basis.
Deel is a massive platform: it serves 40,000 clients and 1.5 million workers globally. That scale is an advantage for many things. For hardware management in a specific region, it can be a disadvantage: you are just one more user on a global platform, and support follows the timelines of an operation of that size.
First Plug is a team that knows its clients — not because of marketing, but because it works with more than 100 companies and can respond in hours, not tickets. For a startup that is equipping its first collaborator in Brazil or handling an urgent offboarding in Colombia, that difference matters.
The key question: Do you need a platform that centralizes everything, or a specialized partner that resolves things quickly? |

When does each one make the most sense?
Situation | Deel IT | First Plug |
You already use Deel for payroll/EOR | ✓ Centralizing makes sense | — |
Team concentrated in LATAM | — | ✓ In-house operations in the region |
Global team in multiple regions | ✓ Coverage in 130 countries | ✓ +170 countries |
Tight budget / variable headcount | Price per seat scales quickly | ✓ No monthly fee per device |
Fast response and personalized attention | Massive platform (40k clients) | ✓ Dedicated team, response within hours |
When to choose each option
Choose Deel IT if...
You already use Deel for payroll or EOR and want to centralize hardware management on a single platform
Your team is distributed mainly in Europe or the United States
Your priority is integration with HR and unified visibility of the entire operation in one place
You have an internal IT team that can manage the platform and track tickets
Your company has the budget to absorb a monthly cost per device that scales with headcount
Choose First Plug if...
Your team is in LATAM — either entirely or partially — and you need real operations in the region, not outsourced logistics
You are equipping employees with MacBooks and want an official warranty, Apple Reseller prices, and direct support
Your budget is variable or your headcount grows quickly and you do not want a monthly cost per seat that scales with each hire
You need a fast response — quote within 24 hours, delivery within 72 — without going through a global platform's ticket system
You want to manage the entire hardware lifecycle — onboarding, inventory, support, and offboarding — without depending on the rest of your stack being on the same platform
Frequently Asked Questions
Q: Does Deel IT work well in all LATAM countries?
A: Deel IT operates in over 130 countries, but the depth of coverage varies by region. In LATAM, some countries have direct coverage while in others it depends on local partners. If your team is concentrated in specific countries, it is worth asking explicitly how they operate in each one before committing.
Q: How does the pricing compare between the two?
A: Deel IT has a basic inventory layer with no additional cost per device, but full lifecycle management starts at USD 37 per device per month. For a company with 50 active devices, that is USD 1,850 monthly just in management, before hardware. First Plug does not have a monthly subscription model per device — the cost is tied to the specific operation. Which one is better depends on volume, frequency of movements, and how much headcount grows.
Q: Can I use First Plug if I already have Deel for payroll?
A: Yes. First Plug does not require you to migrate any other part of your stack. It works as a hardware partner regardless of which platform you use for payroll, HR, or EOR. Many companies use Deel for people management and First Plug for hardware management.
Q: What happens to the equipment when someone leaves the company?
A: Hardware offboarding is one of the most ignored processes and one of the most costly when not defined. The relevant question is not whether the provider offers it, but how they execute it in practice in each country where your team operates. First Plug manages coordinated retrieval, secure wiping, and tracking of every movement.
Q: How can First Plug help me manage my team's hardware in LATAM?
A: First Plug manages the entire hardware lifecycle — procurement, MDM configuration, delivery in over 170 countries, support, equipment retrieval, and real-time inventory visibility — with its own operations in LATAM and without requiring you to change the rest of your stack.
Conclusion
Deel IT is a good solution for companies that are already in the Deel ecosystem and want to centralize hardware management on the same platform they use for payroll. It makes sense when HR integration is the priority and the team is globally distributed.
First Plug makes more sense when the focus is on LATAM, when the price per device is a relevant factor, when the team needs Apple equipment with official warranty, or when you need a partner that solves problems — not a platform that just submits tickets.
Both options can be correct. It depends on what problem you are solving and where your team is located.
“Brand awareness is not the same as operational fit. The question is not who is bigger — it is who actually operates where your team is.”
— First Plug Team
The Deel IT prices mentioned in this article correspond to public information available at the time of publication and may vary. Always verify directly with the provider before making a decision.
You might also be interested in…















